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1. Groundswell

by Li, Charlene.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 303.4833] (1).

2. Trout on Strategy : capturing mindshare, conquering markets

by Trout, Jack.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Tata Mcgraw Hill 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (1).

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